Published on November 6th, 2015 | by Ivan Widjaya0
Three Tips for Auto Repair Businesses Just Starting Out
The automotive repair business is one of the few industries that can provide a stable demand of customers. With more cars on the road than ever before, it’s the ideal solution for someone experienced in the field and who’s interested in the idea of being their own boss. Running a successful business isn’t easy, though, so here’s a few tips to get you started.
Create a Reputation for Reliability
If any business is going to be successful in the long-term, in needs to create a reliable reputation for itself. Unfortunately, there presents a chicken and egg-style scenario. You’ll need regular work to prove that you can fulfill customer demand, but in order to earn those jobs you’ll need to prove that you’re up for the task. A great way to entice customers in is to offer guarantees with your work for a set-period of time. Even if you end up having to re-do certain jobs for free, the good word of mouth will outweigh this in the long-run.
Take Advantage of Modern Software
Suppliers like this will have what you need to start equipping your garage with the essentials, but you should also be looking at how modern software solutions can benefit you. Keeping up with all of the admin that goes along with maintaining a successful business can be time-consuming, so why not take advantage of appointment scheduling software. This will help to reduce missed appointments and overbookings, while also giving you more time to focus on the most important parts of your business. There’s also many different inventory management options available to you, which can automatically re-order products when you reach a critical level.
Advertise Your Business in Interesting Ways
One of the biggest hurdles any new business will face is simply getting noticed. Thankfully, the advent of the internet has created lots of new ways to get your brand out there. Video content is one of the most powerful tools. You might think you need big bucks for TV advertising here, but in reality YouTube offers a much bigger, global audience. Consider creating instructional videos about how to tackle certain problems. You might think this could cannibalize your own services, but it would be naive to think that the viewer couldn’t simply look elsewhere. If their watching your video instead, you have control over how your brand is presented.
No industry stands still so keep an open mind about the possibilities on offer. If your business is to be successful in the long-term, it will need to remain adaptable to future challenges that come its way.